Behind The Algorithm

A blog where identity, digital marketing and culture meet.

I write about self-worth, creativity, emotional branding, and the hidden stories shaping how we see ourselves in a curated world.

Marketing, Mental Health Aliya BAnks Marketing, Mental Health Aliya BAnks

Marketing Self-Worth: From ’80s Perfume Ads to the Instagram Empowerment Era

We’ve been told for decades that confidence can be worn, sprayed, or streamed — that self-love is something we can buy. From the Enjoli woman of the ’80s to today’s influencers selling “self-care,” this piece looks at how marketing turned empowerment into merchandise — and what it really means to feel good without the filter.

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Mental Health, Mindset, Self-Growth Aliya BAnks Mental Health, Mindset, Self-Growth Aliya BAnks

To Speak Is To Create: The Ancient Power Behind Modern Affirmations

Words are more than sounds — they’re creative energy. Long before “affirmations” became a trend, the ancient Egyptians understood this through Heka, the sacred art of speaking life into existence. To speak is to create explores how language, intention, and belief intertwine to shape our reality — reminding us that every word we utter has the power to heal, transform, and bring new things to life.

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