Video games aren’t just for players anymore—they’re stages, studios, and marketing powerhouses. As pop culture moves into gaming, the line between art, commerce, and spectacle grows thinner—and more fascinating.

We’ve been told for decades that confidence can be worn, sprayed, or streamed — that self-love is something we can buy. From the Enjoli woman of the ’80s to today’s influencers selling “self-care,” this piece looks at how marketing turned empowerment into merchandise — and what it really means to feel good without the filter.

How storytelling transformed marketing from selling products to sharing purpose—and why your brand’s story is its most powerful asset.