Behind The Algorithm
A unique blog where identity, mindset, marketing and culture collide.
I write about self-worth, psychology-forward creativity, ethical emotional branding, and the hidden stories shaping how we see ourselves in a curated world.
Therapist or Life Coach? Understanding the Difference in Today’s Wellness Culture
Confused about whether you need a therapist or a life coach?
This simple breakdown explains the differences and why clarity matters when choosing support in today’s wellness landscape
The In-Between Report
The holidays allowed me to reset, again. Brand building isn’t for the faint of heart. See what I’ve been up to and what my biggest lessons are to date.
Comfort Without Consumption
In an age of burnout and endless consumption, comfort has become something we buy, brand, and build identities around. This essay explores what comfort actually is and what it was always meant to do.
The Psychology of Consistency: Why Creatives Stop & Start
Understanding why we stop and start isn’t about willpower — it’s about how the nervous system responds to vulnerability, fear, and identity. This breakdown explains the real psychology behind creative inconsistency and how to break the cycle with compassion and clarity.
The In-Between Report.
I hit a wall this month — hard — and it forced me to slow down long enough to notice what actually keeps a creative business moving. These are the lessons I learned in the messy middle.
Marketing Self-Worth: From ’80s Perfume Ads to the Instagram Empowerment Era
We’ve been told for decades that confidence can be bought or worn. From the Enjoli woman of the ’80s to today’s influencers selling “self-care,” this piece examines how marketing turned empowerment into merchandise and what it really means to feel good without the filter.
An Artist Moves To Digital Marketing.
The artist in me takes the leap to Digital Marketing. Here’s my personal inspiration.