Behind The Algorithm
A unique blog where identity, mindset, marketing and culture collide.
The Version of Your About Page That’s Holding On To The Past
Leaving your old About page or company page without an update is like leaving money on the table. Here’s how to self-check your About page to acquire and keep your customers.
The In-Between Report
Life just be life-ing but I made it to the 3rd episode of The In-Between Report. Avoid the pitfalls and catch up on all things Personal Branding.
Brand Voice or Coping Mechanism?
When founders first start out promoting themselves on social, its easy to sound like everyone else or use language that disguise the real you. Understand why in this post.
I Did A Thing: The Evolution of The Weight of Words.
I did it too. I jumped on the bandwagon and I’m not ashamed!
Therapist or Life Coach? Understanding the Difference in Today’s Wellness Culture
Confused about whether you need a therapist or a life coach?
This simple breakdown explains the differences and why clarity matters when choosing support in today’s wellness landscape
The In-Between Report
The holidays allowed me to reset, again. Brand building isn’t for the faint of heart. See what I’ve been up to and what my biggest lessons are to date.
Comfort Without Consumption
In an age of burnout and endless consumption, comfort has become something we buy, brand, and build identities around. This essay explores what comfort actually is and what it was always meant to do.
The Psychology of Consistency: Why Creatives Stop & Start
Understanding why we stop and start isn’t about willpower — it’s about how the nervous system responds to vulnerability, fear, and identity. This breakdown explains the real psychology behind creative inconsistency and how to break the cycle with compassion and clarity.
The In-Between Report.
I hit a wall this month — hard — and it forced me to slow down long enough to notice what actually keeps a creative business moving. These are the lessons I learned in the messy middle.
Are Video Games the New Marketing Frontier? Skins, Streams, and Spectacle
Video games aren’t just for players anymore—they’re stages, studios, and marketing powerhouses. As pop culture moves into gaming, the line between art, commerce, and spectacle grows thinner—and more fascinating.
The Art of Making Peace with Your Inner Critic
For years, my inner critic ruled my creative life, the voice that told me I wasn’t good enough to be seen.
This is the story of how I stopped fighting my voice and learned to make her my ally.
Marketing Self-Worth: From ’80s Perfume Ads to the Instagram Empowerment Era
We’ve been told for decades that confidence can be bought or worn. From the Enjoli woman of the ’80s to today’s influencers selling “self-care,” this piece examines how marketing turned empowerment into merchandise and what it really means to feel good without the filter.