What is The Weight of Words?

The ⚖️Weight of Words🪶 is my weekly breakdown of marketing language…and I love writing it. You’ll understand the tactics that work on you before you've even clocked why.

I don't always agree with how the industry operates, and I think that's allowed.

I write this because I've had a love-hate relationship with marketing before it was my job, and because I love bringing my auidence the latest insights.

What You’ll Get

Each issue takes one piece of marketing language apart — a term, a tactic, a trend — and shows you the gap between what it literally says and what it makes you feel.

If you're a founder who's already noticing your own Language Lag — that gap between who you've become and how your brand still sounds,

The Voice Translation Session

is where we close it.

Learn More Here