Behind The Algorithm
A unique blog where identity, mindset, marketing and culture collide.
I write about self-worth, psychology-forward creativity, ethical emotional branding, and the hidden stories shaping how we see ourselves in a curated world.
Comfort Without Consumption
In an age of burnout and endless consumption, comfort has become something we buy, brand, and build identities around. This essay explores what comfort actually is and what it was always meant to do.
Marketing Self-Worth: From ’80s Perfume Ads to the Instagram Empowerment Era
We’ve been told for decades that confidence can be bought or worn. From the Enjoli woman of the ’80s to today’s influencers selling “self-care,” this piece examines how marketing turned empowerment into merchandise and what it really means to feel good without the filter.