Behind The Algorithm
A unique blog where identity, mindset, marketing and culture collide.
I write about self-worth, psychology-forward creativity, ethical emotional branding, and the hidden stories shaping how we see ourselves in a curated world.
Are Video Games the New Marketing Frontier? Skins, Streams, and Spectacle
Video games aren’t just for players anymore—they’re stages, studios, and marketing powerhouses. As pop culture moves into gaming, the line between art, commerce, and spectacle grows thinner—and more fascinating.
Marketing Self-Worth: From ’80s Perfume Ads to the Instagram Empowerment Era
We’ve been told for decades that confidence can be bought or worn. From the Enjoli woman of the ’80s to today’s influencers selling “self-care,” this piece examines how marketing turned empowerment into merchandise and what it really means to feel good without the filter.